Breast Cancer Crusade The Avon Breast Cancer Crusade has placed Avon at the forefront of the fight against breast cancer. Today, Avon is the leading corporate supporter of the cause globally. Since Avon launched the Crusade in 1992, Avon breast cancer programs in over 50 countries have contributed more than $800 million to conduct research and advance access to quality care for all, regardless of a person’s ability to pay. Avon awards funding to beneficiaries ranging from leading cancer centres to community-based grassroots breast health programs to support breast cancer research and access to care. The Crusade has enabled more than 18 million women globally to receive free mammograms and breast cancer screenings, educated more than 145 million women about breast cancer, and funded promising research into the causes of breast cancer and ways to prevent the disease. Avon and the Avon Breast Cancer Crusade raise funds through the sale of Avon “Pink Ribbon” products and through fundraising events over 50 countries annually, including the U.S. AVON 39 The Walk to End Breast Cancer series and the Avon Walk Around the World to End Breast Cancer events.