Avon "5 x more effective than Clarins Double Serum"*
• Proven to be 5x more effective than Clarins Double Serum* • Combines replenishing oils with anti-ageing serum in a unique dual formulation • Improves the look of even the most advanced signs of ageing, including wrinkles, uneven skin tone, and loss of fullness and volume • Immediately boosts skin’s moisture by 796%
• £28 • Available from avon.uk.com or your local Independent Avon Representative • Launching 29 September 2016
"5x more effective than Clarins Double Serum"*
CLINICAL CLAIMS In as little as 4 weeks, an independent dermatologist observed the following improvements: • 97% of panelists showed an improvement in texture# • 94% of panelists showed an improvement in clarity# • 78% of panelists showed an improvement in even skin tone# • 88% of panelists showed an improvement in fine wrinkling (overall)# • 72% of panelists showed an improvement in crow’s feet fine wrinkles# • 78% of panelists showed an improvement in forehead fine wrinkles# • 66% of panelists showed an improvement in cheek fine wrinkles# #Based on clinical study KGL7100
• Allergy tested • Hypoallergenic • Dermatologist tested • Non-Comedogenic • Clinically Tested
"9 out of 10 women agreed that Avon ANEW Ultimate Supreme Dual Elixir is more effective than their current product"****
Introducing the latest skincare innovation from Avon, ANEW Ultimate Supreme Dual Elixir: an intensive anti-ageing system that combines the power of oils and serum to leave skin looking better than ever.
The dual formulation has been specifically designed to address both internal and external ageing factors. While the two components of the elixir are sealed separately to preserve their potency, once blended, the formulas mix seamlessly to help improve the look of even the most advanced signs of ageing, including wrinkles, uneven skin tone, and loss of fullness and volume. The replenishing formula with its unique blend of five oils helps to triple the power of the serum.**
The oils in the elixir have been scientifically screened to help identify the best combination of ingredients to provide skincare benefits. Lab tests carried out by Avon Skincare Institute scientists show: Baobab oil and passion fruit seed oil work to help boost elastin production and help increase skin’s firmness and elasticity, while also helping to enhance skin’s moisture barrier function.*** Meanwhile, camellia seed oil helps to improve texture and firmness, and argan oil helps boost hydration.*** Luxurious rose oil has been chosen for its well-known soothing properties.
Together, the oils act to help supplement the skin’s natural lipid composition, which dramatically reduces with age. Fortifying skin’s outermost structure and supporting its protective moisture barrier is a key strategy in the fight against external damage that can cause premature ageing. The second side of the elixir is a powerful serum enriched with Avon’s exclusive Celluvive plus Complex of gold peptides, rare black pearl extract and platinum minerals, which was inspired by medical research linking cellular recycling to peak cellular performance. Over time, cells in our body accumulate damaged and aged proteins which can overburden the cells and cause them to perform sub-optimally. However, cells are equipped with a recycling system for collecting, breaking down and reusing these unwanted materials to sustain themselves, but as we age this process doesn’t perform as well. Avon Skin Care Institute scientists made the breakthrough discovery that this critical recycling process decreases with age in skin cells, but, if restored, it can lead to an increase in skin cell regeneration.
Avon partnered with a leading university in Thailand to harness the power of Tiliacora Triandra, also called Yanang – a flowering vine indigenous to Southeast Asia that has a history of traditional medicinal use and nutritional benefits – and developed the exclusive and US patent-pending technology found in the serum. The serum penetrates skin’s surface to help revive ageing skin cells and restore them to an optimal, more youthful condition.
When used together, the oil and serum immediately boost skin’s moisture by 796% and helps to deliver noticeably younger-looking skin in just two weeks. The lightweight elixir makes skin feel instantly comforted and velvety smooth, while bringing dull complexions back to life, refining the look and feel of skin’s texture, evening out tone and generally making skin appear fresher and brighter. CLINICAL
*Based on clinical comparison study on immediate improvement on skin moisturisation **Based on clinical comparison study on immediate moisturisation for oil & serum blend vs serum alone ***Based on testing on skin cells ****Based on those who expressed an opinion in a consumer perception study