Every woman can feel ready to take on the world in under five seconds with Avon’s Ultimate Reds Coll

Introducing the ultimate red lipstick collection from Avon under their NEW colour brand Avon True, the make-up line where beautiful promises are kept: Avon True Colour Perfect Reds Collection, launching this September.

• Introducing Avon’s Perfect Reds Collection • Research by Avon has shown that red lipstick is the number one colour to give women a confidence boost • Avon launches seven shades, one for every skin tone so that women everywhere can find their perfect match

• Containing Avon’s pioneering True Colour Technology • True Colour Perfect Reds Lipstick SPF15: £7.50, launching 29th September 2016 • Available from avon.uk.com or your local Independent Avon Representative

Introducing the ultimate red lipstick collection from Avon under their NEW colour brand Avon True, the make-up line where beautiful promises are kept: Avon True Colour Perfect Reds Collection, launching this September. To celebrate the launch, Avon conducted a survey into the attitude’s women have towards red lipstick. The research showed that the colour red gave women the biggest confidence boost over any other but less than one in 10 regularly wore it. Reasons for this varied from not thinking it suited them to not wanting to draw attention to themselves, especially in the work place.

Surprisingly though their attitudes towards other women wearing it at work were overwhelmingly positive, saying that their top three feelings towards them were: that they were drawn to them, impressed and inspired by them.

We asked men and women who they thought the top five red lipstick wearing icons were and the results are in: 1. Marilyn Monroe 2. Dita Von Teese 3. Elizabeth Taylor 4. Gwen Stefani 5. Rita Ora.

The findings also uncovered women’s top red lipstick wearing icons, old and present: 1. Marilyn Monroe 64% 2. Dita Von Teese 17% 3. Elizabeth Taylor 17% 4. Gwen Stefani 15% 5. Rita Ora 14%

Now every woman can find their perfect red like their icons and feel confident when they do with Avon’s ultimate reds collection, comprising of seven shades for multiple skin tones.

Get a burst of colour whilst instantly making your lips feel smooth, soft, moisturised and conditioned. Using True Colour Technology, the amalgamation of years of development that was first showcased by Avon in 2013, the lipsticks have been expertly developed to appear true on every skin tone – ensuring the colour you see is the colour you get! The colour stays true with self-renewing pigments for vibrancy that looks sensational.

Avon’s extensive world-wide quest to create this True Colour Technology lead to an understanding that pigments, no matter how vivid and bold, are obscured by an opaque base (the part of the formulation that carries the colour). Conventional powders used in lipsticks tend to dull the colour so the Avon R&D teamidentified that in order to create ‘true colour’, which best harnesses the potential of a pigment, it was necessary to develop an entirely new base – one which is translucent.

In each of the seven red lipstick shades, pigments are wrapped in a sphere of shea butter, allowing the formula to go on smoothly, revealing a rich colour that still gives a beautiful hydrated finish that won’t fade. Each lipstick contains natural ingredients to help condition and moisturise lips, including Sunflower Seed Oilcontaining Vitamin E and Omega-3.

Whether you want to make the shift from day to night, dress up a casual look at the weekend or make a statement, a bolt of red lipstick can instantly update any look. Red lips is a beauty staple that never go off trend, and with Avon’s new True Colour Perfect Reds Collection of timeless shades, every woman can be confident in their choice of colour.

"I find that many of my clients like the idea of wearing red lipstick but can be a bit apprehensive to do so as they feel that such a bold colour can be startling, this new range allows me to easily pick the perfect shade for every client, regardless of their complexion, and it means all women can now wear red lip - stick with confidence."Liz Pugh, Celebrity make-up artist

"Following extensive global research, we found that women in the UK love to wear red lipstick because it makes them feel sexy, dressed up and confident but aren’t sure which shade suits them. To answer this and provide all women with shades they are confident to wear, we have chosen four shades from our existing line of Ultra Colour Lipstick and created three new shades to create the new True Colour Perfect Reds Collection. These lipsticks take only 5 seconds to apply but provide limitless confidence"

Hannah Lally, Avon UK Colour Manager
Blonde Hair, Fair Skin

Berry Berry Nice

Lava Love

Brown Hair, Fair Skin

Scarlet Siren

Red 2000

Brown Hair, Olive Skin

Perfect Red

Cherry Jubilee

Dark Skin, Dark Hair

Poppy Love

Scarlet Siren

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