Skincare is the most profitable beauty category for Avon and our Representatives. Skincare customers tend to be loyal to a skincare product that they are happy with and they tend to buy in sets, leading to higher average sales for you. Avon's skincare products are the result of extensive scientific research and innovation.
Here are some handy hints and tips from our top-performing Representatives to help you sell Avon's skincare products to your customers.
For loyal customers who are already buying into other types of products, such as make-up or toiletries, you could make the most of the Money Maker offers in First Look to offer them a full-sized skincare product at a discount.
Ask customers if they have a separate day and night cream, reminding them of the importance of an SPF in the daytime, and a cream that replenishes during the night. You could even offer a discount if they buy both.
Track your customers buying habits and use link selling techniques to increase your sales. If a customer has already bought an eye cream, try promoting another product in the same range. You might say, 'I see you've been using the Anew Ultimate Eye Cream, have you tried the Anew Ultimate Day Cream?' You could offer a trial size or sample so they can try the product themselves.