Avon Insider-Avon 'mark.'-dare to push the boundaries


mark. is Avon’s expertly edited beauty and fashion boutique brand that is constantly launching fresh, on-trend and customizable products. It is mark's passion to connect, engage and empower women- encouraging them to express their individuality and realize their infinite possibilities. Avon to celebrate the "mark." young women make in the world. The foundation of the brand is the philosophy of social beauty™ – the idea that women love to be social and want to be beautiful.

Launching in March 2017, mark. introduces Gel Shine Nail Enamel, a revolutionary polish exclusive to Avon Cosmetics that contains Avon’s Dura Last Complex, a polymer blend that forms a flexible, breathable film on the nail to lock in colour and shine. Available in 35 beautiful shades and curated into four must-have collections including Nude-itude and In With The Bold, be ready to be taken through a kaleidoscope of colour from soft pastels to bold brights. Gel Shine Nail Enamel delivers the same enviable shine and pigment of a gel, with the ease of a regular polish. Formulated with nourishing omega, safflower and avocado oils, the formula is also gentle on nails.

To complement the Gel Shine Nail Enamel is mark.’s Lasting Finish Top Coat, a vinyl top coat designed to add chip-free staying power to your colour, ensuring your mani masterpiece lasts twice as long*.

The collection boasts a shade range big enough to satisfy all of your chromatic cravings, allowing your nails to be your canvas.

Watch this space for more new and exciting mark. Launches this year, with highly anticipated formulas that deliver and textures that surprise. It’s time to be bold and make your mark.


Everyone's leaving their mark. Where will you leave yours?

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