It all started with a pin!
Avon launched its Breast Cancer Crusade in 1992, when Avon United Kingdom began selling pink ribbon products, one of the first cause-marketing programs in the world. By the following year, the Avon Breast Cancer Crusade was adopted in the United States and dozens of other Avon markets. Now, more than 50 Avon countries support the Breast Cancer Crusade, and every October Avon introduces new breast cancer awareness programs and fundraising products, from bracelets and watches to ear buds and accessories. Since the sale of its first Pink Ribbon product in 1992, Avon has raised more than $321 million for the breast cancer cause through Pink product sales, thanks to the loyal support of Avon Representatives and customers who wholeheartedly believe in the mission and quality of the products.
The Avon Breast Cancer Crusade has enabled more than 18 million women globally to receive free mammograms and screenings, and has educated more than 145 million women about breast cancer causes. In addition to screenings, the Crusade encompasses programs that provide financial assistance to beneficiaries, ranging from leading cancer centers to community-based non-profit breast health programs, creating a powerful international network of research, medical, social service and community-based organizations focused on defeating breast cancer and ensuring access to care.