Perfectly Matte Will Change The Way You Look At Lipstick

It’s not every day that we come across a life-changing product, but when we do, our whole beauty world — and makeup bag — is turned upside down. That’s exactly what happened when we were introduced to Avon’s latest launch, True Color Perfectly Matte Lipstick. It glides on, stays put and delivers a shine-free look that’s just as pretty in photos (hello, #nofilter) as it is in person.

It’s a matte made in heaven — actually, it’s created at Avon’s Research and Development Center. And after experiencing the bold, long-lasting color and velvety smooth finish of the 12 chic shades (hint: that’s Avon’s True Color Technology at work), Beauty for a Purpose headed to the lab for an exclusive behind-the-scenes look at how it’s made.

Check out the video below for a fun peek at Perfectly Matte — trust us, you’ll click replay more than once.

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