Meet Your Secret Weapons For Great-Looking Makeup and Skin

December 9, 2018

We all know the benefits of day cream and foundation, right? But did you know that you can supercharge your beauty routine—and get better results for your skin and your makeup—if you put on two key products first? Enter serums and primers, which are two oft-forgotten steps that are super quick and easy and can have big beauty benefits. Read on to learn what these stealthy superheroes can do for you.



What it is: These thin, lightweight layers have one purpose: delivering potent doses of powerful antioxidants or anti-aging ingredients directly to your skin. Applied before moisturizer, serums have a watery or gel-like texture that feels barely there and not heavy at all.


Our pick: Well, we have two of them! If you’d like to diminish the appearance of fine lines and wrinkles, go with Avon ANEW Power Serum. It contains effective moisturizers and anti-aging ingredients to hydrate, smooth, and firm skin. Or, if you’re looking for an antioxidant boost to help you get your glow on, try Avon ANEW Vitamin C Brightening Serum. “Not all vitamin C products are created equal. Some are diluted, unstable, or less potent, but this one has a very effective concentration,” says dermatologist Kim Nichols. “It has one of the highest levels of pure, stabilized vitamin C to help skin look brighter and refreshed for the summer months.”


Top tips: The most effective way to apply serum is with both hands, working from the inside towards the outside of the face, using gentle, circular movements to aid absorption. Apply serum to dry skin after cleansing, before moisturizing in the morning and at night.



What is it: Long a staple in every pro makeup artist’s kit, primers go on after moisturizer, but before foundation, to even out imperfections in your skin’s texture and provide a smooth base for makeup. With primer, your foundation will go on easier, look better and more even, and last hours longer.


Our pick: Avon MagiX Face Perfector. This gel-to-powder formula has a patented High Definition Finish Complex, which works to eliminate shine, while it downplays the look of pores and fine lines. Your makeup will look flawless and last all day. Can’t beat that, right? Big bonus: This primer comes packed with SPF 20 to keep your skin protected, too!


Top tips: A small drop of primer goes a long way. Don’t add too much primer or it will pill under your foundation. For a flawless finish, smooth a thin layer of primer over skin as the first step, then apply foundation or liquid foundation, and complete the look with powder.


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If you have any queries or questions that you would like answering then please contact the:

Cosmetic Beauty Representatives Team 

Mobile - 07754 193 138

Jackie McAllister

Cosmetic Beauty Representatives

Avon Independent Sales Leader

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