The Vitamin C of 30 oranges in every bottle: Avon delivers new supercharged serum
ANEW Essential Vitamin C Radiance Maximising Serum opens up Avon to consumers looking for a luminous, youthful complexion
Avon has announced the launch of its latest skincare breakthrough, new ANEW Essential Vitamin C Radiance Maximising Serum. This supercharged Vitamin C serum delivers the Vitamin C of 30 oranges in every bottle - 10% pure, powerful, stabilised Vitamin C.
As consumers increasingly seek luminous, youthful complexions as well as protected and nourished skin, Avon is leveraging its skincare expertise to open up the brand to a new set of consumers seeking the benefits of Vitamin C. Avon was the first-ever mass brand to stabilise Vitamin C in the ‘90s and this new innovation delivers the essential nutrient for radiant skin in a pure, stable and potent dose, yet at an accessible price point.
Developed by Avon’s world-class team of beauty experts and scientists , this new supercharged serum achieved one of the highest approval rates in the history of ANEW: 99% of women agreed that the serum boosted the radiance of their skincare regimen while 92% agreed that it left their skin looking and feeling fresh. Also, 91% agreed that ANEW Essential Vitamin C Radiance Maximising Serum made their skin look brighter, more luminous and revitalized immediately after the first use.
“Skincare is a critical driver of Avon’s transformation journey,” says Anna Chokina, Vice President Global Brand Marketing at Avon who leads the charge for skincare growth. “Avon is a true pioneer in skincare innovation. The products work and that’s what drives repeat purchase. The most exciting thing about the launch of ANEW Essential Vitamin C Radiance Maximising Serum is the opportunity it offers to reach new consumers and tap into the ever-increasing demand for natural antioxidants from fruit and vegetables. It’s suitable for everyone – from the people who are just starting to think about taking care of their skin to those who want a rejuvenated, luminous complexion from serious, proven skincare.”
“Vitamin C is an essential nutrient of glowing skin, but it’s not produced by our own body so we need to get it from external sources,” explains Anthony Gonzalez, Director Skincare Product Development at Avon. “This powerhouse anti-oxidant helps to protect against damaging free radicals and dramatically improves skin’s radiance and makes the complexion more even. But since Vitamin C can quickly lose potency when in contact with light and air, the efficacy can be compromised. We have developed a potent, pure and stable formula that stays active from the first to the last drop, delivering the equivalent concentration of Vitamin C of 30 oranges - more than a lot of other Vitamin C products out there which are non-stabilized or are composed of Vitamin C derivatives.”
Coming to Avon markets around the world during the first half of 2019, ANEW Essential Vitamin C Radiance Maximising Serum is designed to be used once a day underneath moisturiser.
As the first company to stabilise Vitamin C in 1996, we firmly believe in the potent powers of Vitamin C, which is why we are proud to introduce ANEW Essential Vitamin C Radiance Maximising Serum.
It's a supercharged serum that will wake up your skin’s radiance with the Vitamin C of 30 oranges in one 30 ml bottle.
In a nutshell
ANEW Essential Vitamin C serum delivers pure and potent stabilised Vitamin C
that stays active from the first to the last drop.
Potent 10% stabilised pure Vitamin C formula
Non-greasy and non-sticky
Suitable for all types and skin tones
After 1 week of use:
Improves the look and feel of skin’s texture
Makes skin look and feel healthier
Leaves skin looking brighter
Makes skin look more energised
After 2 weeks of use:
Makes skin tone look restored and more even
Leaves skin looking dramatically smoother
Makes skin quality look improved
After 4 weeks of use:
Makes skin look dramatically more even
Dramatically improves the look of your skin tone
Makes skin look dramatically more radiant and vibrant
Makes skin look fresh and revitalizes with a youthful glow
Boosts skin’s radiance and illuminates the look of skin
Makes skin look dramatically more luminous (in 4 weeks)
Team up with Anew Vitamin Radiance Booster Capsules
1 capsule delivers a power shot of 20% concentrated vitamin C that stys active on skin for more than 48 hours.
This is a great way to introduce none-skincare uses to the range because you can ad the vitamin C Radiance Booster capsules into your existing routine, as well as those who already use an Anew night cream.
Its a sample way to give your skin a boost.
Power up your night cream.
1. Twist the end to release the dose.
2. Squeeze into your hand.
3. Mix into your night cream.
Use 2-3 times a week or when ever you need a boost!
of women agreed that the serum boosted the radiance of their skincare regimen
agreed that ANEW Essential Vitamin C left their skin looking and feeling fresh